Character Brand Studio

One Lab.
Infinite stories.

Xena the Lab is becoming a character brand that lives across animation, children's books, and merchandise. Built from a real dog, powered by real storytelling.

$28.5B
Character licensing by 2032
15.5%
Annual market growth
#1
Most popular breed in America
X

The Xena Universe

Every great character brand starts with an authentic connection. Xena is real. Her personality, her quirks, her adventures. That authenticity is what turns a pet into IP that resonates across generations.

From living room to living legend

The most valuable character brands in the world share one thing: they started with a story people could feel. Bluey was inspired by real family life. Clifford was sketched from love. Snoopy was born from observation.

Xena the Lab follows that same lineage. A real Labrador with a real personality, becoming a character that children grow up with, parents trust, and fans collect.

Three worlds, one character

Xena's brand spans the formats where character IP generates the most value and deepest audience connection.

01

Animated Content

Short-form stories that bring Xena to life on screen. Adventures that teach, entertain, and build the emotional bond between character and audience. Social-first, then streaming.

Entertainment
02

Children's Books

Picture books and early readers that put Xena's stories in kids' hands. Tactile, collectible, and designed to become bedtime staples. The format that creates lifelong fans.

Publishing
03

Merchandise & Apparel

Clothing, accessories, and products that let fans carry Xena with them. From children's tees to collector items. Where character love becomes daily life.

Consumer Products

The market is waiting

Character licensing is one of the fastest-growing segments in entertainment. Dog characters have universal, cross-cultural appeal that no other category matches.

$400B
Global animation market
$2B+
Bluey's brand value, in under 5 years
20M+
Bluey books sold worldwide
30+ yrs
Labs as America's favorite breed

Every icon was once just somebody's dog

Xena the Lab isn't a concept. She's real, she's here, and her stories are about to reach the world. From Scarsdale to screens, shelves, and closets everywhere.